You’ve been working hard at your social media.

You’ve been promoting.

You’ve been trying to land this client for service.

They finally come to you for treatment.

And what happens then?

Is that it?

You’ve done what you set out to do they’re now in for service.

NO NO NO

Now, this is where everybody goes wrong.

Clinics and salons think “I’ve got my client now, I’m done” And that is a big, no-no. What you need to be working on is once the clients that come to you, you need to be working on keeping that client and you need to make that client experience, their journey and the continued support and with that client invaluble.

Because elsewhere, somebody else will be trying to win the clients over.

So you need to make sure that when your clients come to you, the work doesn’t stop there.

so educate those clients and give them as much of your time and energy and support and advice as you can, to make that experience with you absolutely invaluable.

Because keeping the clients is what is going to raise your business.

This is what is going to give you a tribe of raging fans that are going to shout about you to their friends, to say that you go above and beyond doing what you do.

So make sure you don’t stop at that first hurdle.

This has come apparently with me this week as I’ve had a client of mine that used to come to me many, many years ago for a service.

It was way down south.

So I can’t accommodate her anymore but she reached out to me after all these years, because she’s found out I’m doing another service, she’s found out she wants something else done.

And she says to me, I don’t want to go anywhere.

I trust you.

I value you.

I respect you, I know that if I want this service done and I want it done right, I want you to do it.

So don’t stop at that first hurdle.

Once that client comes to the door, make sure you still continually give them the value and aftercare,

This can be with a follow-up email a few weeks later or give them 50% off a new treatment launch, a recommended friend voucher.

Don’t give all these freebies and discounts to new clients, give them to your regulars because these are the ones that are going to shout your name from the rooftops.

So make sure you don’t stop at that first hurdle and you keep giving those clients that are paying your wages, the value, the knowledge, the education, and all the added benefits of your business that you’ve got to offer.

Enjoy guys.

Bye for now.